In October 2017,  Europeana, the network for the cultural heritage sector in Europe, launched it's 'Impact Playbook': a step by step guide to help Museums, Libraries and Archives define and assess their impact. Sinzer supported Europeana on their initial 'impact journey' and the development of the Playbook. Why does measuring impact matter in the cultural heritage sector, and why does this Playbook help? Download it here.